UK supermarket giant Tesco has made an apology for any offence from a beer ad that claimed “Good Friday just got better”.

The adverts published in many newspapers for the sales promotion of “great offers on beer and cider” in the run-up to Easter. The retailer said it would stop running the advert now onward following stiff criticism from some religious figures.

Priest and anchor, the Reverend Richard Coles, called the advert “extraordinarily and unnecessarily ignorant”.

On Good Friday Christians from all over the world remember the crucifixion of Jesus Christ. Some choose to mark the day by fasting, which comprise abstaining from eating meat or drinking alcohol.

However there has always been argument about why it is called “good”, with some telling the day is “good” in that it is holy, and others that the phrase is a altered form of “God’s Friday”.

Meanwhile spokesperson from Tesco said, “We know that Easter is an important time of the year for our customers and it is never our intention to offend and we are sorry if any has been caused by this advert.”

Furthermore Cambridge University’s Michael Wakelin said  thatTesco “got it badly wrong” with the “crass” advert, It was also a “decidedly poor way of treating such a holy day”.

“I’m sure there was no attempt to offend, I’m sure that wasn’t in their mind. It is just religious illiteracy; ignorance if you like, around what religious people hold dear, and that is my main concern,” Wakelin added.

On the other hand, there were Twitter users, who thought the advert was not offensive at all.

“Like it or not the Easter is also a secular holiday as well as a religious one. Most are travelling to families rather than to church,” one user tweeted.