According to latest publications, Twitter Inc. (NYSE:TWTR) is thinking about adding a paid membership option for businesses and power users.
In the recent years, the micro-blogging service, which has find it hard to grow its user base in recent years, is planning surveys to “assess interest” in the idea.
Reports said that paying members would be able to use an improved version of Tweetdeck, Twitter’s souped-up interface that offers more functionality than Twitter.com.
Twitter Inc. (NYSE:TWTR) has not hinted on consideration of charging regular users of the service.
However a premium membership scheme could offer Twitter a new revenue stream at a time when users are more and more turning to other networks such as Snapchat.
Social networking giant Twitter’s active user base has not improved over the recent years and amid stiff competition and advertising income, at present the firms only meaningful income stream, is dropping.
In a statement, the company said: “We regularly conduct user research to gather feedback about people’s Twitter experience and to better inform our product investment decisions, and we’re exploring several ways to make Tweetdeck even more valuable for professionals.”
In an email to selected users, the company described how the new tool would work.
“This premium tool set will provide valuable viewing, posting, and signaling tools like alerts, trends and activity analysis, advanced analytics, and composing and posting tools all in one customizable dashboard,” the note said.
“It will be designed to make it easier than ever to keep up with multiple interests, grow your audience, and see even more great content and information in real-time.”
If this plan succeeds with premium accounts, Twitter will be up against more proven players like SocialFlow and HootSuite, companies that have offered improved ways to use Twitter for many years.
Moreover Twitter Inc. (NYSE:TWTR) has taken longer than expected to roll out its own initiative. Company’s co-founder Biz Stone said the firm had hired a product manager to develop premium features back in 2009, but these never occurred.