generic viagra canadian Internet giant Google has shown positive intent following major firms withdrawing online adverts by vowing to take a proper action against hateful and insulting content.

Google’s chief business officer, Philipp Schindler said the company also plans to stiffen advertising safeguards. Not just Google will remove the content, its YouTube team would revisit the strategy on permissible videos.

This action was taken following several companies extracted their ads when some appeared next to radical content on YouTube.

According to earlier reports, high profile names like Marks and Spencer, Audi, RBS and L’Oreal, have pulled online advertising from Google owned YouTube.

Mr Schindler said: “Anyone with a smartphone can be a content creator, app developer or entrepreneur.

“Google has enabled millions of content creators and publishers to be heard, find an audience, earn a living or even build a business.

“We have a responsibility to protect this vibrant, creative world – from emerging creators to established publishers – even when we don’t always agree with the views being expressed.

“But we also have a responsibility to our advertisers who help these publishers and creators thrive. We have strict policies that define where Google ads should appear and in the vast majority of cases, our policies and tools work as intended. But at times we don’t get it right. Recently, we had a number of cases where brands’ ads appeared on content that was not aligned with their values,” he added

“For this, we deeply apologize. We know that this is unacceptable to the advertisers and agencies who put their trust in us. ”

Moreover Mr. Schindler also said that Google plans to hire large numbers of people and developing new tools to enhance our capacity to review dubious content for ads.